James Symons — Ecommerce Operator & Creative Strategist

Still in the accounts. Every day.

Five years full-time. 250+ brands. Over $100M in Meta spend. Two brands of my own — and a couple of consulting slots.

Apply for availability ↓

Field notes

What I've learned testing 10,000+ concepts.

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Meta spend

$100M+

On ads I've made.

Hit rate

~1 in 25

Most of what you make won't work. Plan for that.

Take

Ad creative is your targeting.

Concepts tested

10,000+

Unique concepts, not variations.

Diversity

Testing ten versions of one idea isn't testing.

Take

Twelve ads off deep research beat forty off thin research.

Brands

250+

Ad accounts and Shopify dashboards worked inside.

Fatigue

It's not that the ad got worse. The audience got bored.

Take

Concept beats format. Every time.

Full-time

5 YRS

Sixteen-hour days. Still going.

Take

I build in private. The numbers aren't.

This month — in my accounts

What's actually working in my accounts this month.

Note 01 — Creative hit rate

The winners aren't clustered where people expect. Across thousands of tests, the concepts that scale rarely come from iterating on last month's winner — they come from angles nobody in the category is running yet.

Volume / depth

Note 02 — Research depth vs. output volume

Brands producing 40 ads a month off thin research get beaten by brands producing 12 off deep research. Volume isn't the lever most people think it is.

Cost per output

Note 03 — AI in the creative loop

We took one brand from idea to $1M+/month in six months with a lean team, because AI removed the production bottleneck — not because it wrote better ads. Knowing which part to automate is the whole game.

Last updated — August 2026

0 YEARS

Full-time. Sixteen-hour days.

Ad accounts and Shopify dashboards worked inside.

Unique ad concepts tested.

$0M+

Meta spend on ads I've made.

EVERY ROLE

Worked up through all of them.

7-FIGURE

Brands consulted for, repeatedly.

I'm not advising from the outside.

Everything I'd tell you is something I'm doing — or currently getting wrong — in my own accounts this week.

Brand One — Months 0–6

Months

Idea to $1M+/month in six months.

Brand Two — Year One

Months

$4M+ in the first twelve months.

Currently operating across

Meta
TikTok
Google
Amazon
Email
Retention

Where brands actually break.

Most brands are broken in two or three places at once, and it's rarely where they think.

What we'd work on.

Creative Strategy & Testing

Research through to review. Angles, briefs, testing structure, and reading the account properly.

Offer & Economics

What you're actually selling, at what price, at what margin, and whether the maths supports the spend.

Funnel & Conversion

Landing pages, product pages, and the gap between what the ad promised and what the site delivers.

Creative Ops & Team

Creators, editors, briefing systems, and the infrastructure that makes good creative repeatable.

No two brands get the same plan. Your goals, foundations, and resources decide what's high-leverage — that's what the first call is for.

Brief — ConsultingPrepared by James Symons

Rev 01One or two brands at a time

Objective

Get your creative producing winners again — on a system your team can run without me in the room.

Approach

No two brands get the same plan. Your goals, foundations and resources decide what's high-leverage. Figuring that out is the first job, not a formality.

Scope

Strategy call

$1,500

90 minutes · one-off

— I audit your ad account, site, and last 90 days of creative before we speak
— 90 minutes, live, direct with me
— Prioritised action list within 48 hours — specific angles, formats and tests
— Recording, so your team gets it without you relaying it

Credited in full against a sprint started within 14 days.

Monthly sprint

$5,000

Four calls · application only

— Four 60-minute calls, one per week
— Direct async access between calls — brief reviews, gut-checks, questions
— One system built for your brand: research framework, testing roadmap, or briefing structure
— Recordings and written recaps throughout

One or two brands at a time. That's the constraint, not a sales tactic.

Process

01 Apply
Short form below. I read every one.
02 Fit
If it's a yes, we confirm scope. If it's a no, I'll tell you why.
03 Audit
You send account, site and creative access. I go through all of it.
04 Work
We start. No discovery call, no deck, no onboarding period.

Requirements

Ad account access or a full export, your site, and your last 90 days of creative. Customer research or survey data if you have it. NDAs signed happily — send yours before the call.

Fit

Established and already spending. Ready to execute. High standards, in the business and outside it. You want to think better, not hand the thinking to someone else.

Not for

Pre-product-market-fit. Done-for-you creative or account management — I don't offer it at any price. Dropshipping with no brand behind it. Agencies wanting white-label strategy.

Application

Apply for availability.

I read every application myself and reply within two working days, including if it's a no.

Application form — pending

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August 2026hello@jamessymons.com